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ULTREIA (ul-TRAY-uh)… a Latin encouragement to “keep going” and “reach beyond. It is my hope for your educational journey that you always keep going and reaching beyond your limits!
JoBeth Moad, Founder
After more than two decades of helping young performers find success as the Assistant Dean of the Oklahoma City University Bass School of Music and Director of the Summer Music Programs, I am passionate about the arts and helping students succeed in the increasingly competitive field of the performing arts.
An Oklahoma City University alum in vocal performance, she received her Masters from Rice University in opera performance.
Her 30 year career in arts administration has taken her to New York City, where she served as the Executive Director of the Israel Vocal Arts Institute - a joint project with the Metropolitan Opera and the Israeli government that sponsored opera workshops each summer in Tel Aviv - and to Atlanta, Georgia where she served as the Coordinator of Community Music Programs at Georgia State University.
As an active participant in the Oklahoma City arts community, she has served on several boards dedicated to the arts and arts education.
